Case Study

PBA

Challenge

The Patrolmen’s Benevolent Association (PBA) and the Mayor’s Office were locked in a high profile war. The PBA needed help to move their legislative agenda in the City Council, Mayor’s Office and State Legislature. We had to work with them to develop the strategy, and execute it over a period of 12 months.

Approach

Tusk worked with the leadership of the union to create an aggressive strategy to highlight the challenges facing police officers every day. Facing rising cost of living and a growing inequality in wages, we needed media attention to demonstrate that inequality. We used the media, paid advertisements on television, radio and social and lobbying to make our case. We also used stunts, like showing up with 50 officers at the Mayor’s gym, which was widely covered for days in a row by local media.

12%

Raise negotiated for nearly
22,000 members over 4 years

Results

In March of 2017, after 12 months of our engagement, the PBA settled a 4-year contract with the city that was ratified with more than 98% of PBA members voting in favor.  Additionally, in 2017 we were able to help the PBA secure a win in Albany to correct an inequality in disability benefits that dated back to 2009, when the then Governor changed police officer disability benefits to 50% of their pay if they are wounded in the line of duty. That was changed back to 75% in 2017, which was a major victory.