Team Tusk

Eric Soufer

Eric Soufer

Eric Soufer leads high stakes media and political campaigns on behalf of Tusk Strategies and Tusk Ventures clients. Eric’s campaigns for high growth start-ups, political issue campaigns, and individuals consistently generate front page coverage in national newspapers, online verticals, and televisions broadcasts. Prior to joining Tusk, Eric served as a top aide to two NY Attorneys General, the Senate Majority Leader, and the current Assembly Speaker.

In 2020, Eric was recognized as one of the Top 10 Most Powerful PR Pros in New York by City and State Magazine and now serves as a presidential debate analyst for the New York Post and several political TV news programs.  He is regularly quoted by the New York Times, Wall Street Journal, CNN, Fox, and other publications on issues of national, state, and city politics.

At the NY Attorney General’s office, Eric crafted and executed an aggressive public affairs strategy that the New York Times said “transformed the AG’s office into a bulwark of legal resistance.” In that role, Eric led media battles against high profile targets including ExxonMobil, Harvey Weinstein, and Hank Greenberg. As the office’s head of communications and senior policy counsel, Eric served as a leading member of the AG’s war room that managed complex multistate investigations, criminal investigations into police officers, and litigation against the Trump Administration. 

When the office was struck with crisis, Eric oversaw the winning media and political strategy that won Barbara Underwood the endorsement every New York newspaper and secured her historic and overwhelming bipartisan appointment as the state’s first female attorney general.  

Eric previously served as the chief spokesman and senior advisor to New York State Assembly Speaker Carl Heastie during his historic campaign to become Assembly Speaker. The successful campaign made Assemblyman Heastie the first ever African-American to be elected to that post

Prior to Eric’s most recent political rolls, he served as a senior vice president at a boutique crisis management and public relations firm in New York City. He received his B.A. from the University of Rochester and his law degree from American University. He is based out of our New York office and lives in Brooklyn with his wife and their two young sons.

First thing I read in the morning:

My client’s emails; then Dealbook, NY Times, NY Post, Daily News, and WSJ.

What trend do you hope comes back?

The handshake.