Team Tusk

Jackie Zupsic

Jackie Zupsic

Jackie is an Executive Vice President at Tusk Strategies and heads the firm’s Los Angeles office. She serves as the co-lead of the Crypto + Fintech Practice.

Jackie develops and executes strategic campaigns across the country and around the globe. Working with start-ups and well-established companies alike, Jackie has supported her clients through restructurings, crises, brand reputation campaigns, activist investor attacks, product launches, fundraising rounds and much more. While she works in a wide variety of industries, much of her work and expertise centers around blockchain, environmental issues, financial services, technology and transportation.

Before joining Tusk, Jackie led a team at Hill + Knowlton Strategies in New York, focusing on crisis and financial communications for corporations, institutions, and governments. She’s successfully guided companies through IPO’s, M&A deals, cyber breaches, and global launches, supporting clients in a wide variety of industries.

Prior to H+K Strategies, Jackie worked for a San Francisco based boutique consultancy, Singer Associates, where she focused on crisis communications and public affairs.

Jackie is a graduate of the University of Washington in Seattle and holds a B.A. in International Business and Marketing and minor in Spanish.

Favorite Food:

Bay Cities Italian Deli: The Godmother, the works, spicy.

Hometown paper:

The Santa Barbara News Press