Delaware's business community can thrive when we embrace a new Delaware Way
For the past century, Delaware has been widely recognized as the incorporation capital of America, if not the world over.
Citizens for a New Delaware Way
Turning the Page on the “Old Delaware Way”
Tusk ran a $1.25M campaign to support Matt Meyer over establishment favorite Bethany Hall-Long, exposing her financial misconduct and shifting the race by 20+ points. Meyer won the primary by 10 points and became Delaware’s 76th Governor.
Press Hits
Bethany Hall-Long opens up about her loss in the primary, vowing to fight attack PAC funding
On the heels of Tuesday’s primary election, Delaware Lt. Governor Bethany Hall-Long is speaking out, vowing to limit the amount of individual contributions permitted to Political Action Committees (PACs) like the ones that attacked her, following her loss to New Castle County Executive Matt Meyer who won the Democratic primary for Governor.
Transparency comes in Delaware when we demand it. Bethany Hall-Long must be honest
While we have seen reporting about the multiple, questionable actions of Lt. Gov. Bethany Hall-Long’s campaign, I was initially shocked by the lack of attention these misdeeds have received and then I remembered where I live and the double standard that flourishes in how Delaware treats its elite few compared to the rest of the state's residents.
Matt Meyer wins contentious Delaware Democratic Primary race for governor by 9,000 votes
With 47% of the vote, New Castle County Executive Matt Meyer claims victory over runner-up Lieutenant Governor Bethany Hall-Long, who ended with 37% of the vote.
The Stakes
Tusk ran a $1.25 million independent expenditure (IE) campaign to cut into Bethany Hall-Long’s support and boost Matt Meyer leveraging TV and streaming, radio, print, digital, social, direct mail, and doorknocking efforts. The campaign exposed a $300,000+ slush fund that Bethany Hall-Long’s campaign had paid to herself and her husband with campaign funds, a clear violation of Delaware campaign finance law, through 2 TV ads, delivering over 300,000 pieces of mail, knocking on 5,000+ doors, and placing dozens of news articles and OpEds showing Hall-Long’s inability to be an effective governor.
The Process
Tusk led a national, multi-state campaign that blended legislative strategy, grassroots activation, and coalition building. We partnered closely with EarnIn to pass landmark legislation in six states, while actively advancing bills in priority markets including Maryland, New York, and Connecticut.
Central to our strategy was empowering EarnIn’s customers as the voice of the campaign. We generated nearly a quarter million letters of support from users in all 50 states directed to state legislatures, the CFPB, and California’s DFPI. More than 150,000 letters were submitted to the CFPB in opposition to proposed rules that would have misclassified EWA as a loan. Tusk also recruited dozens of EarnIn users to share their stories via op-eds, legislative testimony, press conferences, and lobby days. Beyond customer engagement, Tusk runs EarnIn’s communications function, supports coalition-building and partnership efforts, and executes paid media campaigns across a number of markets to advance legislative priorities.
The Conclusion
Tusk’s efforts led to a 20+ point swing in the race from Bethany Hall-Long to Matt Meyer, culminating in Meyer’s 10-point victory in the Democratic Primary. Meyer was sworn in as Delaware’s 76th Governor in January 2025.