Jackie Zupsic is Executive Vice President at Tusk Strategies and head of the firm’s Los Angeles office, where she also co-leads the Crypto + Fintech Practice. With nearly a decade at Tusk, Jackie has built and led high-stakes campaigns for companies at every stage—from disruptive start-ups to global industry leaders—navigating complex challenges and seizing growth opportunities on both a national and international scale.

Jackie’s expertise spans industries as diverse as blockchain, artificial intelligence, land use, financial services, technology, transportation, and environmental issues. Based in Los Angeles, she leads initiatives across California and the country, shaping public perception and policy in some of the most competitive and high-stakes environments. Known for her ability to combine sharp strategy with powerful storytelling, Jackie’s work has earned accolades including an Emmy nomination for her communications leadership on a nationally recognized gun safety campaign.

Before joining Tusk, Jackie led a crisis and financial communications team at Hill + Knowlton Strategies in New York, where she guided corporations, institutions, and governments through IPOs, M&A transactions, cyber breaches, and global market launches. She began her career at Singer Associates, a boutique consultancy in San Francisco, specializing in crisis communications and public affairs.

Jackie is a graduate of the University of Washington in Seattle, where she earned a B.A. in International Business and Marketing with a minor in Spanish. She lives in Santa Monica with her Husband.