How we work
We run interdisciplinary, mission-based projects for our clients. For every engagement, we use every tool at our disposal to create the political conditions that will lead to the most favorable outcome. And we know what it takes – our founder literally wrote the book on it.
We’ve been Deputy Governors and Town Managers and we’ve worked at every level of government, from the NYC Council to the White House. We’ve led winning federal, state and local campaigns and we’ve successfully guided public-facing efforts for some of today’s most influential startups, companies and organizations across a range of industries.
We’re expensive. We’re intense. We don’t take that many clients so that we can take our clients’ work as seriously as you do. But if you really have a lot at stake, your odds of winning go way up when we’re involved.
Legislative and regulatory campaigns
The days of “making a call” to fix your policy issue are over. Companies now have two options: 1) wait for misguided regulations to come to you, or 2) proactively shape the regulations to give you an advantage over your competitors. We establish and run a full campaign to bring public pressure to bear on the most important decision makers so that our clients’ innovative approach is recognized - and not stymied by - local, state and federal regulators and lawmakers.
- Earned media and proactive press coverage
- Government relations
- Grassroots and coalition building
- Opposition research
Public perception is everything. Whether it’s increasing your political influence or growing your customer base, generating publicity in the right publications at the most opportune time is essential if you want to stand above the competition. The media gatekeepers keep changing, but just like our clients, we embrace the disruption. We meet your audience where they are. We have relationships with the top reporters and editors, TV and podcast hosts, and an array of conference producers to land the earned media you need to influence key stakeholders and shape public perception.
- Public relations
- Thought leadership
- Crisis communications
- Financial and M&A
- Change management and internal communications
- Conferences and event planning
- Social, digital and design
Lost Class | Change the Ref
Creating a viral moment to advance gun control policy
We don’t schedule meetings for the sake of it. When we meet with government officials, it is to advance the issue our client cares about. But even before then, we create the climate and strategy ahead of time so that the cadence and purpose of each meeting fits in with the larger campaign to create the needed policy changes.
- Direct lobbying
- Relationship building
- State engagement roadmapping
- Legislation and rule drafting
- Multi-state government relations management
- Public procurement and MWBE/ SDVOB partnerships
- Government sale planning & execution
Giving consumers better insurance options
Daniel Schreiber, Cofounder & CEO of LemonadeWorking with Tusk was indispensable during Lemonade’s early days. Their know-how and execution are paramount, and we’re proud they’ve joined our mission to reinvent insurance into a social good.
Creative and Paid Media
Winning on high-stakes issues requires creating an inescapable echo chamber where stakeholders are constantly hearing and internalizing your message. As a full-service media and creative agency, we harness cutting edge tactics to design and execute campaigns uniquely tailored to your story and goals. We leverage highly targeted digital and traditional paid media to engage critical audiences across all platforms, and constantly seek out new, unconventional, and efficient ways to boost your profile.
- Digital & Social
- Concept Development
- Campaign Planning & Media Buying (Digital + Traditional)
- Analytics & Reporting
Creative and Paid Media
Crypto and FinTech
For years, we have represented and invested in companies at the vanguard of digital currency, banking, and payments. As these industries mature and grow - and come under increasingly intense state and federal scrutiny - we have built a dedicated practice to shape the nascent regulatory landscape that is creating uncertainty. Tusk Strategies is also New York's only political, regulatory, and communication advisory firm specializing in blockchain and crypto technology, ensuring that our clients can build thriving operations in the state.
- C-suite thought leadership
- State and federal influence
- BitLicense procurement
- White paper and policy development
Apex Crypto (acquired by Bakkt)