The Stakes

International competition and incentive programs have recently put immense pressure on local film and television filming across states and cities. This dynamic has strained workers and the beloved entertainment ecosystem. To ensure filming continues to support state and local economies and union jobs, Tusk partnered with the MPA to expand, enhance and protect film tax incentives in three states in 2025 – California, New York and Connecticut.

The Process

Tusk rapidly built formal and informal coalitions in each state. In New York, we launched a new 501(c)(4) called the NY Film Coalition that generated sustained outreach to legislators through a paid and earned media campaign. We also managed and coordinated local organizations and vendors to generate support from all perspectives. In California, we helped launch the California Production Coalition, a grassroots movement to support filming in Hollywood and across the state. The organization became a key voice throughout the budget and legislative process. In Connecticut, we worked with an existing network to provide communications and grassroots capabilities including hosting press conferences with local officials like the Stamford mayor. Taken together, we generated dozens of positive press hits, assisted with rapid response, built a strong validator network for direct media and legislative outreach, and generated thousands of letters of support to legislators.

The Conclusion

We went undefeated. We grew and improved the incentive programs in New York and California while maintaining Connecticut’s in the face of proposed cuts. We then used this momentum to help establish a grassroots coalition for a more sustained effort at the federal level as well.